Not The Kids Initiative
Creating a world where every child can enjoy a free, safe, and education-rich
childhood, untouched by exploitation by 2050.
Our Mission
To catalyse systemic change through a threefold strategy that empowers
families, enforces corporate accountability, and restores young lives.
Launch community-driven economic and educational programmes that address poverty, reduce vulnerabilities, and enable children to access quality schooling without the threat of being pulled into the workforce.
Empowerment for Prevention
Operate a robust NTK inspection and certification framework backed by digital traceability and the NTK Global Registry that transforms consumer choice into a force for ethical corporate behaviour.
Certification for Accountability
Provide comprehensive rehabilitation, education, and reintegration services for children rescued from labour, ensuring they reclaim their childhood and build a foundation for a dignified future.
Rehabilitation for Restoration
Our 2050 Goals
Eradicating child labour is not only a moral obligation, it is a catalyst for sustainable development. When children are free to learn and thrive, families break cycles of poverty, communities prosper, and economies flourish.
120k
Children Impacted
42
Countries Reached
350+
Corporate Partners
94%
Success Rate
Get Involved
There are many ways to support our mission and help create a world free from child labor.
Support our mission with a one-time or recurring donation to help us reach more children.
Donate
Become part of our global movement to eradicate child labor by 2050.
Join the Fight
Participate in our awareness events, fundraisers, and educational workshops.
Attend Events
Read our latest blog posts and press releases to stay updated on our progress.